MY PRACTICE
Premier Edge
Tips & Resources

Tips to Maximize Your Benefits, Savings, and Rewards

VSP Premier Edge™ helps connect valuable VSP members to your practice, saving you time and helping you keep your competitive edge. Your Premier Edge participation depends on your total spend on eligible frames and whether you offer consumer conveniences, such as retinal imaging, free fittings and adjustments, and Exclusive Member Extras.

Get noticed With Premier Edge! When you become a Premier Edge participant, your practice profile displays the highly visible Premier Edge banner on the VSP® Find a Doctor Directory on vsp.com. Practices with this banner receive 4.8 times as many clicks as those without.1 Find out how you can maximize your opportunities with the tips below:

  • Tips to Become a Premier Edge Location

    Increase Marchon®/Altair® eyewear purchases

    • Add more Marchon and/or Altair frames to your frame board—more than 30 popular brands to choose from. Plus, the more selection you offer, the more likely VSP Members are to buy frames from your practice to maximize their frame benefits.
    • Stock up and save with special offers on Marchon and Altair brands.  

    Upgrade your patient care with Retinal Imaging

    Retinal imaging showcases your practice as offering leading-edge technology and significantly enhances the patient experience—which is why it’s one of the consumer conveniences required to participate in Premier Edge.

    • Inform your patients about the benefits of retinal imaging and how it can be valuable for their overall eye health.
    • Need to purchase equipment? Take advantage of special offers from industry partners such as ZEISS, Optos, Marco Lombart, and Santinelli International.
    • Already have retinal imaging? Let us know via your practice profile on the VSP Find a Doctor Directory on vsp.com, so we can share this specialty service with your current and prospective VSP patients. Update your listing here.

    Attract and retain patients with free fittings and adjustments

    • Build trust and improve patient retention by offering this complimentary service, one of the consumer conveniences needed to participate in Premier Edge.
    • Create staff awareness about this valuable service and advertise free fittings and adjustments through in-office materials, your website, appointment reminders, and other patient engagement channels.

    Offer your VSP patients more value with VSP Exclusive Member Extras

    • Visit the Exclusive Member Extras page on vsp.com where you’ll find VSP member offers on frames, lenses, and more, including special offers at Premier Edge locations.
    •  Ensure these offers are visible on your Find a Doctor Directory listing at vsp.com, and advertise them on your website, social media channels, and within your practice.
    • Order and display free in-office materials to share the Extra $20 frame allowance offer and other Exclusive Member Extras with your VSP patients.
  • Tips to Maximize Your Competitive Edge

    Promote your practice with Premier Edge Marketing Support

    A special benefit for VSP Premier Edge practices, Premier Edge Marketing Support includes:

    • Ready-to-use patient marketing campaigns, social media content, and tips to market your practice more effectively. 
    • Expert advice and best practices shared through personalized marketing consultations, a quarterly newsletter and marketing playbook, and a blog to help you reach and retain your patients.
  • Leverage Premier Edge Partner Offers for Benefits and Added Value

    In addition to special offers on leading VSP products and services, practices participating in Premier Edge can take advantage of discounts and special promotions offered through our many industry partners.

    Explore more Premier Edge partner offers

     

Schedule a Consult

Schedule a complimentary practice consultation with a Global Business Development Manager (GBDM) to help you maximize your competitive edge and stay on track for the next Premier Edge check-in.