Follow Your Heart Marketing Resources

Encourage Your VSP Patients to Maximize Their Vision Benefits

Frames by Dragon (Style: DR2051)

Follow Your Heart Marketing Resources

Encourage Your VSP Patients to Maximize Their Vision Benefits

Frames by Dragon (Style: DR2051)

Marchon and Altair® frames are stamped with the VSP® Vision Care heart logo on the upper left lens, making it easier for VSP patients to follow the heart and quickly identify the brands that will maximize their benefits.

How to Market Follow Your Heart to Patients

Members expect to save money on glasses—especially when using their VSP benefits—but sometimes knowing what to choose can be overwhelming.

You can encourage members to get the most out of their benefits and see the greatest savings simply by choosing frames with the VSP heart logo. Many of these frames qualify for VSP Exclusive Member Extras offers:  

  • Get an Extra $20 to spend on Featured Frame Brands through December 31, 2024.  
  • Get an Extra $40 to spend on bebe, Converse, Dragon, and Nike through January 31, 2025. 
  • Get up to 40% off lens enhancements.
fyh flexon


Frames by Flexon (Styles: E1149 and E1150)

Let your patients know they can maximize their benefits at your practice! Use these templates and graphics to communicate with your patients.

Social Media

Download the graphics below and use the recommended copy to engage through social media. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

colorful glasses


Frames by Dragon (Style: DR2050)

Social Square

 

glasses on table


Frames by Flexon (Style: E1150)

Social Square

 

glasses on table


Frames by McAllister (Style: MC4534)

Social Square

 

glasses on table


Frames by Dragon (Styles: DR2051 and DR2051)

Email Graphic

 

glasses on table


Frames by Pure (Styles: P7000 and P6000)

Email Graphic

 

Recommended posts

  • VSP members: Follow YOUR Heart and maximize your benefits when you visit our office and choose a frame with the heart logo on the lens.  Make an appointment today!   
  • VSP members: Look for the VSP heart logo to quickly identify frame brands that will help maximize your VSP benefits.
  • VSP members get more to spend on Featured Frame Brands. Just look for the VSP heart logo on the lens! Learn more by contacting our office.
  • Shop from a selection of Featured Frame Brands to unlock savings on top of your plan's frame allowance. Look for the VSP heart logo on the lens to identify the brands that will maximize your benefits, including an extra $20 to spend on frames on top of your plan's frame allowance and an extra $40 to spend on select brands.* 

*Extra $20 promotion expires on 12/31/2024, Extra $40 promotion expires on 1/31/2025. Both offers are available only to VSP members with applicable plan benefits. Promotions, brands, and rebates are subject to change.

Email Templates

Subject Line: Your Eye Exam is Just Around the Corner

Thanks for scheduling your appointment for an eye exam! We’ll see you on DATE at TIME. 

Sometimes a doctor's visit can be complicated, but it doesn't have to be. Our friendly staff is here to make your experience as seamless as possible.

After your eye exam, a member of our team will help walk you through your vision benefits and help you pick out a pair of frames. As a VSP® Vision Care member, you can save more on the perfect pair of frames when you choose a Featured Frame Brand at our practice. VSP members can get an extra $20 to spend on these frames on top of your plan's frame allowance and an extra $40 to spends on select brands.* 

So, how can you tell if the frames you love can also help you save money? Look for the VSP heart logo on the lens of your favorite frames to quickly identify the brands that will help you maximize your VSP benefits.

Once you’ve chosen your new frames, our team will also help you select the perfect lenses and lens enhancements so you see your best. 

Thank you for trusting us with your eye care. We look forward to seeing you for your visit.

<Practice Signature>

*Only available to VSP members with applicable plan benefits. Frame brands and promotions are subject to change.

Subject Line: Follow Your Heart to Save on Frames

Is it time to get new glasses? When it comes to choosing frames, the possibilities can seem endless. The right frames not only help you look and see your best, but they also express your unique sense of style.

Our friendly staff at <practice name> is here to help! We’ll make sure you find the right frame styles for your lifestyle and help you get the most out of your insurance benefits.

And as a VSP® Vision Care member, you can save more on the perfect pair of frames when you choose a Featured Frame Brand. You can get an extra $20 to spend on these frames on top of your plan's frame allowance and an extra $40 to spends on select brands.* 

Look for the VSP heart logo on the lens of your favorite frames to quickly identify the brands that will help you maximize your VSP benefits. Along with new glasses, getting regular eye exams is also an important part of caring for your overall health and wellness. 

Book an appointment with our friendly staff today! We hope to see you soon.

<Practice Signature>

*Only available to VSP members with applicable plan benefits. Frame brands and promotions are subject to change.

Video Content

Follow Your Heart videos are available for in-office or digital use.

  • Download the video file for your in-office screens (click play, then the download icon will appear on the bottom).
  • Use the YouTube link for web, social, or email.

Complimentary In-Office Merchandise

Follow Your Heart signage in your practice serves as a helpful reminder to VSP patients that they can get more for less by choosing a frame with the heart on the lens. 

  • Display an Extra $20 counter card to inform your VSP patients of the extra $20 to spend. You can choose from two designs. Get yours here or here.  
  • If you're a Premier Edge Platinum or Gold practice, let your VSP patients know how they can maximize their benefits at your practice with this flyer. Download it here or here.
  • Order the Follow Your Heart display topper and mirror sticker set to let your patients know which brands will give them the most value.

Follow Your Heart Marketing Materials Order Form

Use the form below to request a complimentary countercard/mirror sticker set, so your VSP patients know how to maximize their member savings!

All fields are required unless noted.

Looking for more ways to attract VSP patients and help them maximize their benefits? Complete the Premier Edge Marketing Support Virtual Assessment to get personalized recommendations for your practice!

Check Premier Edge Status