Attracting VSP Members to Your Premier Edge Location 

While you’re focused on improving your patients’ vision, it can be hard to find time to make your own practice visible. You deserve support and services that put your practice in the spotlight and bring more eyes on—and in—your practice.

That’s why VSP Premier Edge™ was created—to help your practice thrive. Premier Edge connects you directly with millions of VSP^® members who are 27% more likely than other insured patients to get a vision exam and 25% more likely to purchase corrective eyewear.¹ That means access to a steady flow of valuable patients.

For VSP members, Premier Edge locations help them maximize their benefits. For providers, it helps you stand out, grow your practice, and deliver exceptional value to your VSP patients. 

Here are three ways VSP connects VSP members to your practice.
 

1. Marketing and Advertising on Your Behalf 

VSP conducts multi-channel marketing to members year-round via monthly newsletters, digital advertisements, and direct mail, encouraging them to visit practices like yours and reminding members how they can maximize their benefits at a Premier Edge location. 

     
Digital display ad examples

Let your current and potential patients know you participate in Premier Edge by using the Premier Edge logo in your marketing and in your practice. 

2. VSP Find a Doctor Directory 

The VSP^® Find a Doctor Directory is a powerful tool that connects you to VSP members.

Practices participating in Premier Edge get enhanced visibility with the Premier Edge banner on their Find a Doctor Directory listing. Practices with this banner average 5.2X more clicks than those without it. In 2025, practices participating in Premier Edge received 74% of all clicks on the Find a Doctor directory.²

With all those eyes on your practice, check to see if your listing is optimized with all the features available to Premier Edge locations. You can update your listing on the Find a Doctor Directory within minutes, including adding your practice website link, Schedule Appointment link, and services. Learn how to enhance your listing.

3. Investing in the VSP Member Experience

VSP members get the most out of their VSP Vision Care benefits when they take advantage of Premier Edge Offers.

One of these offers is the Premier Edge Promise which provides a worry-free eyewear guarantee³ that your VSP patients can use when they purchase a Marchon or Altair Featured Frame Brand from a Premier Edge provider. 

Explore all the offers your patients can access when they visit a Premier Edge location like yours. Learn how to leverage Exclusive Member Extras in your practice here.

Dedicated Support

In addition to marketing on your behalf, Premier Edge Marketing Support empowers you by providing you with the tools, resources, and support to save you time and take your marketing to the next level. Get started with the Virtual Marketing Assessment. It only takes a few minutes, and a Premier Edge Marketing Support expert will follow up to discuss personalized recommendations.

The Premier Edge Marketing Support Online Store also offers an easy way for you to market your practice with customizable marketing materials and Premier Edge-branded merchandise for your office—all at no cost to you.

Just like you’re committed to providing high-quality care to your patients, VSP is committed to supporting a consistent flow of valuable VSP members through your doors and keeping them coming back. Being part of Premier Edge is an opportunity to grow your practice with confidence by consistently attracting and retaining high-value patients to support your practice’s long-term success.