Is Digital Advertising Right for Your Practice?

Digital ads can help attract new patients in your area—if done effectively. Many patients begin their eye care search online by looking up local practices, reading reviews, and comparing options. For optometry practices, digital advertising can help to increase visibility and stay competitive. So, how do you know if digital advertising is right for your practice? 

Get more insights on digital advertising and the kinds of practices that benefit most from it. Plus, learn about the PECAA Ads program and explore digital advertising templates available to VSP Premier Edge™ locations. 

Why Digital Advertising Can Be Helpful for Optometry Practices

When done well, digital advertising helps practices be seen by the right people at the right time! Key benefits include:

• Showing up where people are searching online, like Google and popular websites.
• Reaching local patients based on location, demographics, interests, and eye care needs.
• Flexible options that can be adjusted at any time to make sure you’re getting the most out of your marketing budget.
• Measurable results! Digital advertising allows you to track how many new patients are clicking on your ads AND scheduling appointments. 
• Stronger brand awareness in your community.

What is digital advertising, exactly?

Digital advertising means promoting your practice online using search engines, websites, and social media. Some examples include:

• Ads that show up when patients search for eye care providers
• Ads on social media that appear in patients’ feeds
• Ads that show your practice branding on websites that your patients already visit

These ads link to your practice website, making it easier for them to learn more or book an appointment.

Which practices would benefit from digital advertising?

Does your practice check one or more of these boxes? If so, it may be worth exploring digital advertising to reach more new patients.

• You’re a new or recently opened practice. Digital ads can help you get your name out there and build awareness.
• You’re a growth-focused, established practice. If you already have things like online scheduling and 5-star reviews in place, digital ads can take your marketing to the next level.
• You’re located in a competitive market. When patients have lots of choices, showing up online can help make a real difference.
• You offer specialty services. Digital ads can help you connect with patients who are searching for services like dry eye treatment or specialty contact lenses.

Interested in Learning More?

We’re here to help! Through Premier Edge Marketing Support, you can start with a complimentary 30-minute marketing consultation to talk through your goals and see if digital advertising makes sense for your practice. From there, you’ll learn about PECAA Ads, a fully managed, done-for-you ad program designed specifically for optometry practices. View case studies or click here to learn more. 

Practices using PECAA ads benefit from professional campaign management, thoughtfully designed ads, and a clear marketing strategy. In addition, Premier Edge locations have access to custom co-branded ad campaigns at no additional cost!

Schedule your complimentary 30-minute Premier Edge Marketing Support consultation to learn how digital advertising can help you meet your practice goals.

Sample Premier Edge co-branded ads that link to practice website.