Why Patient Referral Programs Matter

Word-of-mouth remains one of the most powerful ways to attract new patients. Patient referral programs offer an effective way to market your practice and grow your footprint within your community. Have you been interested in creating a referral program, but not sure where to start? Check out the trainings and resources below to get your referral program off the ground today!

Training that Builds Confidence

VSP Premier Edge^™ locations have access to a new self-paced training that provides practical guidelines and best practices to help you design and manage an effective patient referral program. Access the course, Patient Referral Guidelines, by logging in to your UUniversity^™ account. This 10-minute course includes:

• What is a patient referral program and why it matters
• Designing your referral program
• Marketing materials available

Ideas to Get Started

Ultimately, patient referral programs offer a unique opportunity to engage existing patients and attract new ones. We’ve met with several practices across the country who have designed or revised programs to fit their needs. Some practices decide to offer gift cards, monthly raffles, or discounts.

Once you have completed the training course and designed your referral program, take advantage of complimentary marketing resources available, such as this Patient Referral Program checklist. Premier Edge locations can customize professionally designed counter card templates. In addition, request complimentary acrylic counter card holders and other in-office materials on the Premier Edge Marketing Support Online Store at customize.vspproviderhub.com. Log in using your VSP^® Provider Hub login to get your free materials today!

Customizable counter cards available at no cost on the Online Store.

Meet with a Marketing Expert

Looking for new ways to attract valuable VSP members? Take the quick virtual marketing assessment and a Premier Edge Marketing Support Consultant will reach out to schedule a 30-minute call to assess your practice’s marketing opportunities. Schedule your consultation and be entered into our monthly raffle for a $100 Tango gift card! View terms and conditions here.