Suns Out, Shades On

Summer means your patients will be spending more time soaking in the sights, sounds, and sunshine of the great outdoors—and their eyes will play a big role in their summer fun. Your practice also has an important role to play in encouraging your patients to enjoy the sun safely by wearing sunglasses to protect their eyes this summer. Check out these special offers and marketing resources that will help you promote sunwear, engage with your patients, and see the value in working with VSP to grow your practice.

Highlight your sun frames! Learn how you can enhance your VSP^® Find a Doctor Directory listing by including all the Marchon and Altair frame brands you carry. In the July content calendar, you’ll find social media posts, images, and email templates that make it easy to promote sunwear in your practice online. Plus, check out these tips to increase sun sales in your practice.

Put your sunwear in the spotlight online. Download and share images to showcase standout frames and drive patient interest. View and download all imagery here. 

Plus, don't miss the Marchon Sun Rx program, which makes it easier to offer patients value-priced Rx’able sunglasses from three popular brands: Lacoste, DKNY, and Converse. This curated collection—available to providers at a limited-time price point—highlights 18 best-selling sun styles (6 per brand) and includes a custom display and signage ready to showcase straight from the box. 

Download ready-to-share social media assets for your practice’s social accounts to spotlight your sunglass options, encourage patients to ask about Rx sunwear, and bring more attention to your practice.
 

Ready to spread the word? Copy, customize, and send the email template below to promote your sunwear collection, encourage patients to schedule an appointment, and reinforce the importance of UV protection all season long.

EMAIL TEMPLATE OPTION:

Subject Line: Protect Your Eyes This Summer: Discover the Benefits of Sunglasses

As the sun gets brighter and days grow longer, it’s important to remember the role sunglasses play in keeping your eyes healthy. Wearing high-quality sunglasses not only shields your eyes from harmful UV rays, but also helps prevent long-term damage and enhances your comfort during outdoor activities. Visit our practice to explore the latest styles and find the perfect pair that suits your needs this summer.

For more stylish summer looks and fun frames, make an appointment for an exam so we can match you with your perfect pair of sunglasses.

Stay safe and stylish!

<Practice Name>

<Practice Phone Number>

By combining engaging in-office experiences with consistent digital marketing, you can educate your patients about the importance of protecting their vision, increase awareness of your sunwear selection, and inspire more patients to make sunglasses part of their everyday health routine. 

_{Top image: Frames by Nautica}