Use it or Lose it End-of-Year Marketing Resources

With the end of the year approaching, now is the perfect time to remind patients to review and maximize their available vision care benefits. Use the materials below to encourage patients to understand their coverage, schedule an eye exam, and take advantage of eligible eyewear benefits. You can also share these benefits-check templates to help patients prepare before their visit. 

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Patient Email Template:

Subject line: Make the Most of Your Vision Benefits Before the End of the Year

The end of 2026 is quickly approaching, making now a great time to review your remaining vision benefits so you can make the most of the eye care and eyewear options available through your plan. Because coverage and renewal dates vary, checking your eligible benefits now can help you understand and use them.

1. Check Your Benefits

Review your plan details to understand what is covered, when benefits are available, and when they renew. Log in to your VSP^® member account at vsp.com and select View Your Benefits to review coverage, benefit history, and plan details. If you have questions, our team can help you understand your options before your appointment.

2. Schedule an Eye Exam

Comprehensive eye exams are beneficial because they can also help detect eye conditions and diseases that can be better treated if caught early. By making an appointment in advance, you can pick a day and time that’s convenient for you.

3. Note Any Vision Changes

Before your visit, make a quick list of any changes in your vision or eye comfort so you can discuss them with your doctor.

Review your 2026 vision benefits now and head into the new year seeing your best.

Call today to schedule your appointment.