ZEISS Back-to-School Marketing Resources

Exposure to blue light affects many different types of patients. DuraVision^® BlueProtect UV is a blue light lens coating specifically developed for patients who spend a lot of their time indoors and are exposed to blue-violet light from LEDs as well as TV, computer, or tablet screens. ZEISS' blue light coatings for eyeglass lenses block specific wavelengths of light and can help to relieve the eyestrain perceived by the patients which is typically associated with blue light exposure.

Back to school is a great time to start the conversation around blue light with your patients. Cater your messaging to your patients based on how bluelight affects them and their family.

Audience – Parents

Recommended social media captions:

• Make sure your kids eyes are ready for school with a comprehensive eye exam and new BlueGuard lenses from ZEISS. Book an appointment today.
• Protect your child’s eyes from potentially harmful blue light with ZEISS BlueGuard lenses. Book a comprehensive eye exam for your child today.
• Take steps to protect your child’s eyes from potentially harmful blue light with ZEISS BlueGuard lenses. Ask your eyecare professional for more information.

Audience – young professional/college student

Recommended social media captions:

• Protect your eyes from digital eye strain caused by blue light. Ask at your next appointment about ZEISS blue light solutions.

• Digital devices play a key role in studying, so take the steps to protect your eyes from the blue light emitted from them with ZEISS BlueGuard lenses