Premier Edge > Marketing Support > Quarterly Optical Marketing Playbook
Market your practice like a pro!
Nike Vision continues to bring bold designs to patients of all ages with the new Nike Legacy Collection that launched April 1. Featuring reimagined best‑sellers in sizes XS–XL, each frame is designed for comfort, versatility, and everyday wear—from the court to the classroom. The release includes three standout optical styles plus ready‑to‑use marketing assets to help your practice attract attention and grow eyewear sales.
Featured frame Longchamp LO795S
This season is the perfect time to assess and enhance your approach to recommending sunglasses to patients. Whether your patients wear glasses or contacts, sun can be a routine part of every discussion. By advising patients on the right plano or prescription sunglasses based on their vision needs, you can support both optimal visual comfort and long-term eye health.
Explore actionable strategies to boost your sunglass sales, leverage marketing resources, and empower your patients through education.
VSP® helps VSP Premier Edge™ locations like yours grow by connecting them with VSP members, who are 27% more likely than other insured patients to get a vision exam and 25% more likely to purchase corrective eyewear.* In addition to providing you with the tools to promote your practice, VSP also markets directly to members on your behalf. VSP conducts multi-channel member marketing year-round via monthly newsletters, digital ads, and direct mail, encouraging members to visit practices like yours and reminding them that they can maximize their benefits at a Premier Edge location.
Learn how VSP connects members to Premier Edge locations by marketing on your behalf.
Learn how to strengthen your practice's online presence and attract VSP patients in a new UUniversity™ course, "Updating your VSP Find a Doctor Directory Listing." Implement these tips to improve visibility, attract more members, and make it easier for them to choose your practice with confidence.
This course, designed for practices participating in VSP Premier Edge, will teach you how an optimized, accurate listing enhances member access, improves visibility, and builds confidence and engagement with prospective patients.
If you just signed up and can’t find the course you’re looking for, email us and we’ll help you start learning today.
Digital ads can help attract new patients in your area—if done effectively. Get more insights on digital advertising and what kinds of practices benefit most to see if it’s right for you. Plus, learn about the PECAA Ads program that can handle all the work for you, and explore digital advertising templates available to Premier Edge locations.
Discover the new Patient Referral Guide—your go-to resource for building a successful patient referral program in your practice. This guide is designed to help you establish a streamlined program that encourages your current patients to refer friends and family to your practice, driving growth and strengthening your community ties.
Inside the guide, you'll find step-by-step instructions for setting up your referral program, tips for motivating patients to participate, and customizable templates for referral cards and outreach materials.
Ready to take the first step? This quick, multiple choice virtual assessment uses your responses in several key areas of marketing to help guide you in the right direction. It takes less than 3 minutes to get your personalized marketing plan. Once completed, a VSP Premier Edge Marketing Support consultant will reach out to you to discuss recommendations.