Premier Edge > Marketing Support > Quarterly Optical Marketing Playbook
Market your practice like a pro!
Marketing your practice is essential for growth, but sometimes it can be hard to know where to start. As a practice participating in Premier Edge, you can benefit from a complimentary marketing assessment and consultation. Get recommendations to attract new patients—and engage your current patients—to keep your practice growing.
Take the Virtual Marketing Assessment to get your personalized marketing plan for 2026. Once completed, a Premier Edge Marketing Support consultant will reach out to you to discuss recommendations.
Ready to turn online traffic into real patients? From Clicks to Patients e-book gives eye care practices simple, actionable steps to boost their digital presence. Learn how to master SEO, leverage reviews, harness social media, optimize Google Ads, and track website analytics—all designed to attract more patients and maximize your marketing results. Download your free guide today and start growing your practice
The beginning of a new year is the perfect time for patients to schedule their annual eye exam. For those without vision insurance, there’s an easy way for them to save money with VSP® Individual Vision Plans. Even better? Your practice gets the chance to boost loyalty, retention, and satisfaction while earning advertising credits through the Individual Vision Plans Doctor Program. Encourage your patients without insurance to enroll in an Individual Vision Plan today.
Encourage your VSP patients to start 2026 off on the right foot with savings from Exclusive Member Extras, a suite of offers for eyewear, eye care, and more! Plus, when members visit a Premier Edge location like yours, they get access to even more extras with Premier Edge Offers.
Keep frame sales in your practice and increase your opportunity for more profits, while also helping your patients maximize their frame allowance. Order complimentary merchandise to display in your practice to help your patients identify the heart logo stamped on the lenses of Marchon and Altair frame brands. Discover the new frame promotions launched this month and order your complimentary Follow Your Heart shelf display here.
We know you’re committed to providing high-quality care to your patients. VSP and Premier Edge are committed to supporting a consistent flow of valuable VSP members through your doors and keeping them coming back. Discover all the ways that VSP markets on your behalf to attract VSP members to your practice. Learn more.
Ready to take the first step? This quick, multiple choice virtual assessment uses your responses in several key areas of marketing to help guide you in the right direction. It only takes 3 minutes or less to get your personalized marketing plan. Once completed, a Premier Edge Marketing Support consultant will reach out to you to discuss recommendations.