Social Media Made Easy

Content is king! A one-size-fits-all approach will not suffice when it comes to social media, but we have solutions for you. Check out our tips below and resolve to work smarter, not harder, and fill your social media content calendar with content that captivates. 
 
1. Take advantage of exclusive social media content for Premier Edge practices 
The new and improved social media content calendar gives you ready-to-use posts organized in monthly planners with recommendations on what and when to post. You’ll also find captions that are customizable! It’s easy—just  download the images, copy and paste the text, and post to your account!  

Want more? You can also find content for popular eyewear, lens, and contact lens brands on the Social Media Support page.
 
2. Consistency is key 
Keep your followers engaged by posting at least three times a week on various topics. For example: 

          Monday: Brands                   Wednesday: Eye Health            Friday: Practice Spotlight 
 
 
Here are some additional ideas to increase engagement by posting consistently:  

• Promote eyewear and lens brands, as well as exclusive VSP member offers. 
• Focus on eye health once a week with content from the social media content calendar. 
• Personalize it! Spotlight a doctor or staff member from your practice, sharing their experience, expertise, and interests. 
• Include patient participation! Share a photo of a happy patient in a new pair of glasses, but be sure to get their permission. 
• Post a “first look” of exciting new frame arrivals in your practice. 
• Include a “Pet of the Week” photo contest.
• Feature a Staff Member of the Month.

 See what resonates with your followers, then give them more of what they love most. 
 
3. Use Eye-Catching Captions on Social Media 
A powerful caption is key to a successful social media post; it gives context, educates, and increases engagement with your followers. Here are a few tips for writing a strong social media caption:  

• Get PUNny. Eye health is serious business, but it’s important to have fun on social, too. Spread the message of eye health while adding clever eye puns into your writing. Emojis can enhance your message as well.  
• Proofread. Have someone read your content before you publish or use free online editing tools like the Hemmingway App and Grammarly. Both programs can detect grammar issues and help improve readability.  
• Cut to the chase. Ask a quick question, make a short statement, or share a link to get your message across quickly. 

 
4. Attract new followers with hashtags
Posting hashtags in your captions is an easy way to attract new followers on Instagram and Facebook. A hashtag is a word or phrase that begins with the pound sign (or “hash” mark) to identify and track related posts on social media. 

Hashtags can help shape your brand image, spark conversations for trending topics, and reach your target audience(s) in your local community. 
 
Hashtag 101: 

• Post timely hashtags. Download a hashtag calendar (here’s an example) to help build your monthly social content.  
• Keep it local. Always remember to hashtag your city, neighborhood, or airport code so new patients know where to find you. 
• Include relevant topics, based on what is trending. Hashtag suggestions for your practice include: #optometry #glasses #eyewear #sunglasses #eyewearfashion #fashion  

 
5. Plan ahead 
Building your content calendar in advance helps you save time. You can even schedule posts in advance to Facebook and Instagram using Meta Business Suite. Check out these video tutorials on using Meta Business Suite to plan ahead. 
 
Did you know? As a Premier Edge practice, you have access to free content on the Social Media Support page! What are you waiting for? Let’s get social!